Sage gives you the ability to tap into the collective knowledge of history's greatest founders on demand.
Sage is the AI assistant that lives inside Founders Notes.
When you ask Sage a question it reads all of my notes and highlights and the transcripts for all of my episodes and provides you with concise advice based on how history's greatest founders thought about the issue you're dealing with.
It's like having access to a super brain that has read all these books about history's greatest founders and you can ask that super brain for advice on how to solve problems in your business.
Why Sage Matters
Here's why I believe Sage is important:
I'm almost 8 years into this project of collecting and distilling the knowledge of the great founders that came before us.
By the end of this year I will have read over 400 biographies of great founders.
That's a lot of pages. Well over 100,000 pages read.
And one thing I can tell you with absolute certainty is that history's greatest founders studied history's greatest founders.
Why?
Why did they do this?
They did this so they could benefit from the experience of other people. By reading about history's greatest founders they found ideas they could use in their work.
This was obvious to me when I got to spend several hours talking to Charlie Munger and Sam Zell before they passed away.
By the time I met them, they both had over 60 years of experience in entrepreneurship and investing.
I spent 3 hours with Charlie. And 2 hours with Zell. There was not a single thing I could tell them about the history of entrepreneurship that they didn't already know.
They both had an encyclopedic knowledge of business history in their heads. And they got this through decades of reading and experience.
And as a result when they had a decision to make they could use that accumulated knowledge as a reference to help inform them about what they should do next.
To get that knowledge you had to spend decades reading hundreds of books.
Until now.
Now you can ask Sage.
Think of the definition of Sage. A sage is a profoundly wise person: This refers to someone with a deep understanding of life, accumulated knowledge, and sound judgment. They are often looked to for guidance and advice.
That's exactly what Sage does because that's what I need Sage to do. This is another very important point:
I made this tool for myself. When you get access to Sage you get access to the very tool that I use.
For years I have been putting all of my notes from the books I read into a giant searchable database. It would be impossible to remember and keep track of everything I have learned without doing this. And for years the way I would be able to find ideas was to do a keyword search.
AI changed everything.
Sage is search on steroids.
Now when I need to find an idea or learn something I just ask Sage. For example:
Example Questions You Can Ask Sage
- What are Walt Disney's best ideas for marketing a new product?
- How did history's greatest founders find great people to hire?
- I need some unique ideas for finding new customers. What advice do you have for me?
- What were Steve Jobs' best ideas for building a great company?
- What are the most important ideas to remember when advertising?
- What are some examples of companies needing to educate the market for their new product and how did they do this?
And so on and so on. You can ask Sage anything.
Who This Is For & Pricing
There are two more things I need to tell you.
(1) Who this is for and (2) what it costs.
This is for someone who already has a successful career. Whether you're a high paid executive or you're running a successful business.
That is who is going to get the most value out of using Sage.
There's no free version of Sage. That's what the podcast is for. There's 400 hours of insights and lessons from history's greatest founders that you can listen to whenever you want and for free, forever.
But if you're already successful then I think it's a no brainer to pay to get access to Sage.
Now because the AI models keep getting better and the compute costs keep going down I think I have an opportunity to deliver insane value.
I've experimented with offering a lifetime version to Sage in the past. You pay once and that's it. No recurring charges.
And every time I have removed that option, I immediately get emails and DMs asking for it back. So I am going to experiment with offering that option again.
Which means you pay $1500 once and the product keeps getting better with time. I keep adding new notes and I keep making new episodes and adding the transcripts to those episodes.
And as the AI models keep getting better and smarter I keep upgrading the AI models Sage uses. And you get all that future value for free.
I am constantly amazed at what Sage remembers that I have forgotten.
If this super brain gives you 1 idea in its lifetime it pays for itself 1000 times over.
—David